Under The Sea Hugo Boss
Under the sea is a short documentary made for Hugo Boss on the island of Lanzarote with the actor Miguel Bernardeau and the professional surfer Aritz Aranburu. It tries to show the speech of two friends who speak from the heart showing that the truly important thing in life is to be aware of the present, enjoy the little moments and escape from material things. That is why they find happiness in surfing.
Creativity & Production Company – Studio Bruma
Director & Editor – Adrian Rodd
DOP – Pablo Pascual
Underwater DOP – Gastao Entrudo
Production Manager – Pedro Padrón
Producer & Still Photo – Ginés Díaz
Colorist – Ignacio Pinela
Composer – Gonso
Location Sound Mixer & Sound Design – Luis Ortega
Music – Gonzalo Sanz, Luis Ortega
Guitar – Guillermo Sanz
Special Thanks to Edelmiro Busto, Javi Molina & Juan Espino
The product placement was clear to us that it had to be in the most natural way possible, the piece has to have a brand presence but it does not have to remove us from the message, or cause rejection in the receiver. We include several bottles of Hugo Boss fragrance in some scenes of the film developing the script with the protagonists and asking in what real situations they would use that product. In order for the project to be a win-win, both for the brand and for the protagonists, we developed a series of deliverables in which the brand was comfortable, short extracts for the use of the film on their social networks and some campaign photographs.
The short piece of the project was used as a teaser on the social networks of the protagonists and the brand, achieving more than 350,000 views.
