During the months of May and June 2021, amidst Madrid and Barcelona, we carried out the entire Adidas Spain Olympic Games activation campaign, supporting the brand in creativity, both the production and post-production of content, scouting, location management and in working with high-performance professional athletes.
The campaign consisted of the creation of 5 videos with different Olympic athletes such as Ana Peleteiro, Orlando Ortega, Susana Rodríguez, Desirée Villa and Oscar Usillos, we also did a complete photographic campaign which was used by the brand during the entire period of the Olympic Games in its various online platforms, in official stores throughout Spain and as physical advertising.
For us as a creative team, the comfort of the athletes is always of great importance and during this project we gave it full priority as the Olympic Games were about to begin. Under rigorous COVID protection measures and by shooting on different days, we treated the athletes with special care, avoiding exposure to long hours of shooting or to risky movements that could lead to any kind of injury. In addition, the production department was in charge of the preparation and the supply of specific products for the athletes, taking their diets and special needs into account.
Together with the video pieces, the campaign photographs were made to be used by the brand during the whole period of the Olympic Games, both online and for the brand’s physical stores throughout Spain and places such as subways, city streets and buses.
The campaign developed a large number of digital pieces, prepared to be applied to different social networks, especially for Instagram Reels and TikTok. We created 15-20 second pieces in which we mixed the best extracts from interviews with the athletes, photographs and video shots, along with music that enhanced the dynamism of the pieces. This format has been distributed worldwide on all Adidas networks and on some of its most powerful athletes’ profiles.