Eurokit 2024 Adidas
Bruma conceived and produced, for Adidas, the concept and creativity behind the launch of the Spanish national team’s kit for the 2024 Eurocup. A creative approach was devised focusing on representing fans, home and family, capturing campaign photographs with a fashion flair, where professional footballers showcased the product and interacted with the spaces we created.
Creative production company: Studio Bruma
Producer: Pedro Padrón
Producer assistant: Alejandro Renedo
Producer assistant: María Olivares
Creative director: Adrián Rodd
Production Coordinator: Eva Bodas, Ruben Alvarez, Juan Borrego, Sunny Giladi, Óscar Hernández, Michael Iglesias, Vicky Fernández, Montaña Savi
Assistant Director: Leon Fioravanti
Photographer: Ginés Díaz, Gianfranco Tripodo, Adrian Rios, Noah Vocker, Thiery Jiménez
Photo Assistant: Brian Paez, David Martinez, Kali Elias
Digital Assistant: Steven Pane, Juan Carlos Peña
Light Assistant: Olivier Peresse, Sara Garcia
VFX: Jose Miguel Chaparro
VFX Assistant: Alejandro Lopez
Camera Operator: Ram Biko, Dan Marcano, Alvar Alonso
Art Director: Bea Figueroa, Laura Codejón
Art Assistant: Luces Serrano, Ana Garcia, Jaime Gómez, Clara Calvo
MUAH: Marta Fernández
Stylist: Ada Rodriguez, Andrea Ortiz
Stylist assistant: Gadea Barceló, Maria Brotons, Isamar Otero
Gaffer: Andrés Garcia, Jorge Fonseca
Electrical: Juancho Coellar, Victor Escalera
The aim was to move footballers away from the classic sports aesthetic of football and towards a more humanized and contemporary vision. Additionally, we developed a complete creative universe including digital pieces for TikTok, videos for Instagram, campaign photographs, and content with a human touch specifically tailored for the footballers’ profiles.
In terms of production and organization, the project meant a significant challenge, as shooting a campaign with such diverse audiovisual content and elite athletes requires meticulous organization, detailed planning, and perfect timing synchronization. Two days of shooting were conducted, during which six different sets were built at the Spanish national football team’s training ground in Las Rozas, Madrid. Each set was utilized to shoot different types of content. This enabled the footballers to follow a circuit through each of the different stations, maximizing production times and achieving maximum efficiency.
We took advantage of the filming session to develop a creative concept for Adidas Originals, which involved creating multiple sets mimicking home environments and capturing fashion-inspired photographs. This campaign ran parallel to the Eurocup kit launch, but the brand saw the opportunity to integrate it into the same filming schedule. Hence, we utilized the filming day to produce both photography and video content featuring the footballers.
