The Band is Back Scalpers

For The Band is Back, we worked with PyD on a campaign for Scalpers. The starting point was The Beatles’ rooftop concert in London, specifically their performance of Don’t Let Me Down.

We spent considerable time scouting Madrid for the right location: a rooftop high above the city, with an industrial feel and enough space to accommodate the shoot.

The camera approach leaned into an analogue look, using vintage lenses and optical distortion to create an ’80s–’90s feel. The aim was a raw, textured image that suited the live performance setup.

Logistics were one of the main challenges. Camera and lighting equipment, instruments and props had to be brought up to the rooftop overnight, with everything rigged and ready to shoot in the early morning light. This meant carefully coordinating access, load-in and crew schedules.

The production covered a campaign film, ten social reels and campaign photography. We planned the shoot around the different deliverables, coordinating the motion and stills teams throughout the day.

We also supported Scalpers’ in-house teams with product still lifes and additional social content, making the most of the location and production setup.