For the editorial we managed local service, permits and locations, and everything related to the photo and video shoot (includes renting of material, lighting, etc). The editorial shoot was done by photographer Paolo Steve in one day inside Timanfaya National Park – coinciding with the brand’s campaign title.
The second part consisted of the production of 15 content pieces for TikTok and IG Reels as support for the editorial campaign. It was also produced entirely by us, and for this part we worked with influencers Alex Boisset and Paula Diez. Also a full day of filming, planified in advance and detail by our creative department and the brand’s internal creatives as well. We aimed to bring a “fresher” touch to the campaign, filming in spots such as Famara beach or natural pools close to the Timanfaya National Park, in order to focus on a younger demographic that wouldn’t be covered only with the editorial shoot.
The third part of the campaign was the production of a live concert in one of these natural spots and sceneries. We designed various sets in exterior spaces and prepared them to capture image and sound with Barcelona based, R&B singer Bikoko. We also produced photo content that was used by the brand and the artist on their social networks.
Making-of of Bikoko’s live and some BTS photography of the whole project.