Production: Pedro Padron / Agency: Helsinki / Dop: Daniel Meré / Focus puller-Gaffer: Jorge Fonseca / Photographer: Gines Diaz / Sound design & recordist: Luis Ortega – Blais Barba / Edit: Adrian Rodd / Color: David Castañón – Nadia Khairat / Aux. prod: Edu García/ Electrician and camera aux: Pablo Blanco / Music: Luz Futuro – Begun – Difid / Copy: Ximo Peris
With all the material generated, the brand together with Helsinki Agency & Leon Romero decided to create a printed publication that would be displayed in all stores nationwide. Also for the online launch of all the content of Levi´s Performance, a special site was created on the 25 Gramos website. It is one of the most visited websites on fashion, urban, music and visual arts culture in all over the world.
The shooting was done with Alexa Mini and Cooke s2 lenses, we made a series of analog photographs with Yashica mat 124g, Olympus Mju that have been used as making off and for making a fanzine for the brand. Next we show the making off photographs.