All projects

Levi´s Performance

Levi´s

We made the complete campaign content for Levi´s performance. An action that involved the product in different situations with real ambassadors. We directed the video and all of the photographic content.

Production Company: Studio Bruma
Producer manager: Pedro Padron
Agency: Helsinki
Director: Adrian Rodd
Dop: Daniel Meré
Photographer: Gines Diaz
Print publication: Leon Romero

Production: Pedro Padron / Agency: Helsinki / Dop: Daniel Meré / Focus puller-Gaffer: Jorge Fonseca / Photographer: Gines Diaz / Sound design & recordist: Luis Ortega – Blais Barba / Edit: Adrian Rodd / Color: David Castañón – Nadia Khairat / Aux. prod: Edu García/ Electrician and camera aux: Pablo Blanco / Music: Luz Futuro – Begun – Difid / Copy: Ximo Peris

levis_denim_studio_bruma01
levis_denim_studio_bruma02
levis_denim_studio_bruma03
levis_denim_studio_bruma04
levis_denim_studio_bruma05
levis_denim_studio_bruma06
levis_denim_studio_bruma07
levis_denim_studio_bruma08
levis_denim_studio_bruma09
levis_denim_studio_bruma10
levis_denim_studio_bruma11
levis_denim_studio_bruma12
levis_denim_studio_bruma15
levis_denim_studio_bruma14
levis_denim_studio_bruma13
levis_denim_studio_bruma16
levis_denim_studio_bruma17
levis_denim_studio_bruma18
levis_denim_studio_bruma19
levis_denim_studio_bruma20
levis_denim_studio_bruma21

With all the material generated, the brand together with Helsinki Agency & Leon Romero decided to create a printed publication that would be displayed in all stores nationwide. Also for the online launch of all the content of Levi´s Performance, a special site was created on the 25 Gramos website. It is one of the most visited websites on fashion, urban, music and visual arts culture in all over the world.

proyecto-levis-adrianrodd-book23
proyecto-levis-adrianrodd-book24
proyecto-levis-adrianrodd-book25
proyecto-levis-adrianrodd-book26
proyecto-levis-adrianrodd-book27
proyecto-levis-adrianrodd-book28
proyecto-levis-adrianrodd-book29
proyecto-levis-adrianrodd-book30
proyecto-levis-adrianrodd-book31

The shooting was done with Alexa Mini and Cooke s2 lenses, we made a series of analog photographs with Yashica mat 124g, Olympus Mju that have been used as making off and for making a fanzine for the brand. Next we show the making off photographs.

making-off-levis
making-off-levis5
making-off-levis2
making-off-levis4
making-off-levis6
making-off-levis7
All projects