We made the complete campaign content for Levi´s performance. An action that involved the product in different situations with real ambassadors. We directed the video and all of the photographic content.
Production Company: Studio Bruma
Producer manager: Pedro Padron
Agency: Helsinki
Director: Adrian Rodd
Dop: Daniel Meré
Photographer: Gines Diaz
Print publication: Leon Romero
With all the material generated, the brand together with Helsinki Agency & Leon Romero decided to create a printed publication that would be displayed in all stores nationwide. Also for the online launch of all the content of Levi´s Performance, a special site was created on the 25 Gramos website. It is one of the most visited websites on fashion, urban, music and visual arts culture in all over the world.