Apart from the photographic campaign, we also made reels for the brand’s social networks. We were asked for a close and human aesthetic for this video piece, and therefore, we proposed to make it 100% with iPhone, in order to make the aesthetic more natural for the public.
On the other hand, we carried out a specific shooting for the communication and launch of the shoe with the members of the Adidas Runners Madrid community, on this we were more focused on the details of the product and the functionality of the shoe. With this proposal, the product is the main axis of shootings but we maintain a real posture close to the world of running, we make sure to visually show all the qualities of the shoe, both technical and design.
Due to the amplitude of the project, the production was a collaboration between different agencies such as 380mkt, Twenty Four Seven and Studio Bruma.