We dived into Miguel’s lifelong passion for the ocean. His love for the environment that ties him to Biotherm has its origins in his inspiration by the sea and the care for the oceans.
For the first part of the project, Bruma’s crew traveled to the island of Tenerife, where the Freediving World Champion, Miguel Lozano, trains. Freediving is a discipline which Miguel has been passionate about since he was little. Being able to engage into a course with one of the sports legends allowed us to get a closer and more personal outlook. Miguel not only exposed himself to an impressive challenge but also, thanks to Lozano, he achieved the 30 meters depth barrier.
At this stage of our relationship with Miguel, we were very aware of his deep love for the oceans and its aquatic life, therefore we proposed the brand that for the next episode we’d like to tell where this passion came from. We talked at length and found out about his childhood in Ibiza where he had always spent his summers with his family, when he learned to dive and to sail. This conversation awakened our documentary instinct and we finally proposed the brand to enhance a genuine and high quality content to associate with their product, telling his story from scratch.
We traveled to Ibiza during his summer break between filmings and followed him for three days. The result was an amazing experience, discovering extraordinary landscapes where to shoot both Miguel’s love story with the ocean and the product’s content.
The final outcome is the merge of Miguel’s passions with the values of the “Water lovers” campaign for Biotherm, a strong message of credibility through the talent enhancing a high product value and visual content.
The brand uses all this content for various advertisements, such as banners, ads and a multitude of formats on social media, so we adapt the videos for playback on different devices.
To capture all these underwater action, we had one of the best of the world on our team, documentalist Rafa Herrero, cameraman of most of the BBC’s projects just as “Blue Planet”.